Saturday, December 09, 2023
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What is heavy drinking?

8 or more alcoholic beverages per week for women or 15 or more alcoholic beverages per week for men

What is binge drinking?

4 or more alcoholic beverages per occasion for women or 5 or more drinks per occasion for men

How much alcohol is ok?

  • 1 drink or fewer per day for women
  • 2 drinks or fewer per day for men

Who shouldn't drink at all?

  • Pregnant women, or those attempting to become pregnant
  • Anyone who is under the age of 21
  • Those with health problems that could be made worse by drinking
  • Someone who is taking medication that may interact with alcohol
  • Anyone who is operating or planning to operate heavy machinery or drive a vehicle
  • Alcoholics/addicts in recovery or others who have trouble limiting their alcohol/drug use

What exactly is a "drink"?

Just because you order or pour a single drink, it doesn't mean you are automatically in the clear. In order to know how much alcohol is consumed, you need to measure how many "standard drinks," or servings of alcohol, are in your drink. A single serving of alcohol can be found in a 12-ounce bottle or can of beer, a 5-ounce glass of wine, or a 1.5-ounce shot of 80 proof liquor.

If a mixed drink contains shots of several different types of alcohol, the number of servings of alcohol depends on the total ounces of liquor added to the drink. A single 12-ounce Long Island Iced Tea, for example, may contain up to 2 servings of alcohol or more, depending on the recipe.

Just One Life

Welcome to the JustOne.Life campaign page.

The JustOne.Life campaign is HEAPC's media campaign addressing underage drinking and the consequences of alcohol abuse, especially among adolescents.

The campaign was launched in 2014 with the 229 Choices event which was held at Main Street Square on May 16. At the time of the event, there were 229 days remaining in the year, and the name 229 Choices was chosen to promote for the youth in attendance that they had 229 chances for the rest of the year to make the right choice and not use alcohol.

At this event, which was a fun outdoor concert with popular performers, youth were presented with alcohol information, as well as the opportunity to sign a pledge to remain alcohol free. 77 students signed the pledge.

In addition to 229 Choices, a number of radio public service announcements (PSAs) were produced for the campaign launch. The PSAs shared the message that "Just One" drink could have negative consequences or spiral out of control. These PSAs are available in our Media Center, if you'd like to check them out!

In the coming weeks and months, look for more campaign messages in the media. In the works are posters, radio PSAs, television PSAs, and more. All of the materials will also be posted here on our website. We will also be expanding the resources available on underage drinking here. We will be including statistics on youth and American Indian alcohol use, ways community members can get involved and help reduce substance abuse, and much more!

What are the risks of drinking?

Short-Term Health Risks:


  • Motor vehicle crashes
  • Falls
  • Drownings
  • Burns
  • Homicide
  • Suicide
  • Sexual assault
  • Intimate partner violence
Alcohol poisoning

Reproductive health

  • Risky sexual behaviors
  • Unintended pregnancy
  • Sexually transmitted diseases, including HIV
  • Miscarriage
  • Stillbirth
  • Fetal alcohol spectrum disorders (FASDs)

Long-Term Health Risks:

Chronic diseases

  • High blood pressure
  • Heart disease
  • Stroke
  • Liver disease
  • Digestive problems


  • Breast
  • Mouth and throat
  • Liver
  • Colon

Learning and memory problems

  • Dementia
  • Poor school performance

Mental health

  • Depression
  • Anxiety

Social problems

  • Lost productivity
  • Family problems
  • Unemployment

Alcohol dependence

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